Here’s a question for you to think about… do you know what type of return on your investment typically occurs from a search engine optimisation campaign? More over, do the results from Search engine optimization services justify spending the initial costs? When designating a portion of your budget to any kind of marketing, it is crucial that the investment will be worth the resulting benefits. So at this point we are all dying to inquire about: “What is the typical return from an internet search engine optimization campaign?” The response, as you may have already guessed, is: “This will depend.”
If SEO were with an arch nemesis… it will have to be PPC (pay per click marketing advertising). So let’s take the time to briefly compare both.
SEO is like owning (or paying mortgage) on the home, whereas PPC is like renting. Once you’ve paid for SEO, the traffic essentially is associated with you as does your home at the conclusion of a mortgage. Whenever you stop paying rent, you receive the boot. Similar is definitely the case in the conclusion of any PPC campaign… the number of visitors to your website rapidly decline.
OK, so now that we’ve got that clear it should be apparent that seo costs deliver a long lasting result which should be factored in when considering the return on your investment… but WHAT ELSE determines whether SEO costs are worth the cost?
Industry & Business Type – We would be the first to inform you that, even if this rarely the case, the return on your investment simply will not be there for some industries and businesses. In fact, there are industries out there that count on a physical presence from the customer or primarily service customers of the specific classification as opposed to the general public.
A great example is government contractors. Should your company generates over 90% of the revenue performing contract work for your government, then SEO is probably not the best investment. The us government doesn’t do searches on the search engines, instead, they operate according to their GSA schedules.
Average Ticket per Sale – One more thing to consider is the average ticket price per sale to your company. The return on SEO costs is directly influenced by the standard amount that the customer pays for your product or service.
Consider a high-end commercial elevator installation company for a second. If they spend $10,000 in search engine optimization costs, and just one elevator installation yields $200,000 in revenue with a 10% profit margin… this means just ONE NEW CUSTOMER has achieved a 100% SEO return on your investment for your company.
On the other hand, in the event you sell handkerchiefs at $1.00 a pop it might take a bit longer to attain that form of return.
As you can see, ticket price is one of the variables involved in terms of calculating time necessary to achieve satisfactory return on your investment out of your SEO costs.
Quantity of Market Competition – Just like any other business sector, Search Engine Optimization is subjected to competition. In case your competitors are performing SEO for website, it is actually time for you to contact us now before it’s too late. The car sales industry seems to have been mindful of SEO the longest, and these days it appears that every dealer in town is leveraging SEO to draw in customers online to their showrooms.
Therefore if you’re an automobile dealer looking for SEO, you may have missed the boat. It may become more profitable to take into consideration a far more creative marketing plan. While SEO may be effective to some degree, a pay per click advertising marketing strategy is more prone to yield desired results.
Also worth mentioning – the sooner that the SEO campaign has become initiated, the jmkuiz off you’ll be. Search engine results pages are becoming ever more crowded, as well as your competition is not waiting to get with all the times.
Bottom Line: 95% of Business WILL BENEFIT from SEO
Here are some of the benefits:
increased lead generation and sales via the web
amplified brand identity recognition/maintenance
higher visibility for partnerships and alliances (non-customers)
gaining a competitive advantage in the online market
Check out a case study which demonstrates an actual life illustration of our SEO services’ return.
Should you would like some expert advice on your own SEO case in particular, we’d like to provide that for you personally.