WaBa Grill has opened within the Town Square mall at Chicago and University avenues in Riverside. WaBa Grill is a fast casual chain that serves teriyaki dishes with a focus on healthy ingredients. Its menu includes chicken, beef, salmon, rib and tofu plates for $8-$10.75 and rice and veggie bowls for $6.25-$9.
Service Management Group (SMG), an international customer experience management, employee experience and brand research partner to greater than 500 brands, has been selected by Waba Grill to launch its customer experience management program. The health-focused fast-casual chain chose SMG because of its unique blend of technology and professional services, outcomes-based approach and competitive benchmark capabilities.
Founded in 2006, WaBa Grill has greater than 185 locations serving fresh and healthy entrées. Having a goal of serving the best-possible-quality food on the go, WaBa’s famous rice bowls and salads are prepared-to-order with fresh vegetables and-quality proteins.
“With a rapid growth plan in position, it was important to find a customer experience management platform that is certainly scalable and delivers actionable insights,” says WaBa Grill V . P . of Franchise Operations Afshin Compani. “Our partnership with SMG gives us usage of a strong technology platform and a dedicated team that understands our business and helps us get smarter about our customers.”
Using SMG VisitView, a spot-level CX survey, WaBa Grill is capturing customer comments at the point of sale. With VisitView data available 24/7 within the smg360 reporting dashboard and mobile app, support center employees get yourself a holistic take a look at guest feedback, plus powerful tools like text analytics and real-time alerts, while empowering franchisees with real-time, role-based rtneuh and insights.
“WaBa Grill is increasing fast, plus they need a strategic partner that can support their success and market expansion,” adds SMG Chief Client Officer Todd Leach. “When you combine our experience in the restaurant industry with this location-level insights and franchise engagement tools, we’re the best partner to back up WaBa’s continued growth and the evolving needs of the franchisees.”