Product review & rating has become a popular feature that the majority of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that Zion Product Reviews is not only another banal e-commerce product. Folks are actually speaking about it (both good and bad) as well as their thinking shows up here!
People always leave for the competitors as soon as your product details page can’t satisfy them by assuring them. Your products or services details page is the most important part of the site because this is the place when your customers decide whether or not to add the merchandise to the cart or abandon it. Hence, every effort ought to be delivered to assure the customers that this products you might be offering are indeed offers good bargain and value for price.
Among the strongest features in your product details page is the solution to let the customers express their opinion and experience regarding the product. A basic one line comment added by way of a happy customer can assure a lot of other visiting customers about buying the product.
Following are 5 tips for making your product details page more effective by encouraging customers and website visitors to write reviews for your products:
Tips 1 – Product Details page Design:
Your product details page design should get special emphasize hence people always want to visit the products details pages which can be visually attractive and neatly presented. The product details page should arrange the item images, description, prices and attribute selection options etc. very neatly and in a way so that customers can discover information easily. In case your product details page design and arrangement is vivid and attractive, people would love to write something about this. Adding Image zooming, image video and multiple images illustrates the product better and thus gives customers a good insight concerning the product. In case a visitor finds a eye-catchy product details page, it’s very likely that s/he wish to include some words there.
Tips 2 – Don’t have the process complicated:
Maintain the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you wish the rating feature to become present combined with the review option, provide a visual 5 star rating which can be rated using the mouse click. Provide you with the negative rating options that will offer a bold impression for the visitors they are able to rate it the way they feel. For your Review have the email fields optional as people often don’t want their emails to become visible publicly. Provide an option if you should show or hide the e-mail addresses from your published reviews. One issue you should be particularly careful about is the CAPTCHA. Easy CAPTCHA may be easily broken from the spammers and hard CAPTCHA irritates the actual reviewers. Choose one which is hard to break through the Spamming softwares yet easy for the human users to read through.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should assist you to administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you wish), control the visibility, control the number of reviews per page, reply to a reviewer and other conventional review & rating moderation features. If you value what your prospects say concerning your products, you ought to regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published inside your website. Send them thanks emails for your reviews and visiting your internet site so that as reply lrqusd the review, write something that would not only impress the reviewers but additionally other visitors.
Tips 4 – Maintain the ‘Negative Reviews’ too:
If your product details page is loaded with reviews with flattering and praising words & all 5 stars, that could possibly make other visitors doubtful about authenticity of these reviews. If clients are criticizing the merchandise, it’s your best possiblity to defend the main reason and let others know it. Take the ability to confront the negative reviews with satisfying answers and place them one of the other reviews.
Tips 5 – Reviewing Competition:
Have you thought about announcing a bit gift, free coupon or discount for that best rated reviewers? Yes, that would definitely encourage visitors and customers explore your product or service and write something on them. A $5 promotion code, 5% discount or free gift wrapping would inspire much more visitors and customers to write some lines for your products.
Present your products more visually as well as in richly designed format, offer some benefits for writing reviews, make the process easy and moderate regularly to get more reviews.