Don’t you hate it when you attempt to post a hyperlink in a Facebook post, and the image within the preview ends up looking like this: Boring. Where’s the image, right? It’s meant to be there automatically! This all comes down to metadata. Which, admittedly, doesn’t seem like a very exciting topic. It affects everyone, though – including you!
Think of metadata like your website’s DNA – coded information that determines just how a network like Facebook sees the web pages on your own site. And merely like DNA, should you modify the information in that code, cloudhq link will discover those pages differently! If you want your Facebook links to appear as effective as possible, then you’ve gotta know how certain elements of your metadata work. We’re gonna cut through each of the technical details and provide the short version of the items matters in your metadata, so that you can make sure your Facebook link previews generate those beautiful images you’re looking for each time!
Which suggests the element of your website’s metadata that we’re centering on is Open Graph meta tags. Here’s the actual way it all works! What exactly are Open Graph meta tags, exactly? Obviously, Open Graph “enables any web page to turn into a rich object in a social graph.”
OG tags are what allow Facebook to adopt a boring ol’ URL and transform it in to a beautiful link preview. Link previews tend to be more eye-catching and clickable than plain URLs – by providing your link a picture, title, description, and more, you’re providing individuals with the contextual information that’ll get them to wish to click. (Because these days, link trust is one of the most essential factors when you’re trying to get traffic from social media.)
OG tags are now living in the code for each and every page and post on your website. Here’s the things they look like for the update above (we highlighted the words that corresponds to different parts of the web link preview): Previously, it has been about as complicated as it got – nevertheless in 2017 and 2018, Facebook makes changes to how to share a link on Facebook, including how link previews and tags work. (Long story short, it’s mostly associated with fighting the spread of fake news – that is a excellent priority, even when it can make such things as this slightly more involved.)
Facebook wants to make sure that it only pulls by far the most accurate information when generating link previews plus an image preview, which explains why it generates the previews it displays in the News Feed using information it gathers out of your site’s metadata. At the time of 2018, Facebook is making a slight tweak to when and exactly how it pulls that information – plus it impacts whether your previews generate properly.
In their words: “When content articles are shared for the first time, the Facebook crawler will scrape and cache the metadata from the URL shared. The crawler must see a picture at least one time prior to it being rendered. Which means that the very first person who shares a bit of content won’t visit a rendered image.” Translation: whenever you give a link in a Facebook post the very first time, Facebook hasn’t yet cached all the details it must have to generate a preview – therefore, Facebook can’t create the image preview you hkxnmf until someone shares your link a second time.
Fortunately, the two main methods for you to travel that. Here’s what you need to know: The best way to share a link on Facebook. The first technique is to incorporate an extra bit of information to your OG tags: the height and width in the image preview you would like in the link preview. When you add og:image:width and og:image:height to your existing Open Graph tags, it gives Facebook adequate information to produce the photo preview you would like, even the first time a web link is shared.
Not into coding? Not an issue – there’s another choice. The 2nd way of making certain your link previews work is to use Facebook’s Sharing Debugger. The Facebook debugger is definitely a handy tool. When you plug a URL into this tool, it pre-loads every piece of information Facebook needs so that you can produce a link preview down the road. Facebook stores that info, and after that when you are getting around to really sharing the hyperlink, they’re able to generate the preview – even the first time you share it.